Marketing, SEO & PPC

What gets you profit: thousands of visitors or hundreds of customers?

Marketing, SEO and PPC advertising

Profit comes from attracting customers NOT visitors

For online success it's essential you reach potential customers. You must get the right message, to the right people, in the right place and at the right time:

  • Marketing — reach a wider audience, evoke a response and build your brand. Cheapest, least time-consuming and best at delivering long-term results.
  • SEO — attract more potential customers: Get your website seen where people are looking. Takes higher investment in time and money.
  • PPC ads — online advertising: Most expensive. Time-consuming to make cost-effective, long-term goal is to minimise dependency.

Crucial to getting cost-effective results is what happens next. Traffic is no good if you're not making sales. What happens once a visitor lands on your website? Attracting customers, not just hits, takes an integrated strategy.


Getting visitors isn't even half the battle

Your website must convert these visitors into customers

It takes copywriting skills and marketing/ sales experience plus analysis of your business, competitors, potential audience and search patterns to target the right people with the right message and get them to click through onto your website.

But you don't want just visitors, you want customers. This is where your website must work hard and an integrated strategy pays dividends. The same skills, experience and knowledge go into creating targeted marketing, SEO and PPC ads that lead to optimised landing pages, frictionless sales funnels and compelling calls-to-action.

Marketing, SEO and PPC share the same strategy:

  1. Target the right audience
  2. Target the right searches
  3. Get your message read
  4. Get people to click through
  5. Lead to targeted web pages

Marketing, SEO and PPC services

Online marketing services

Attract customers and get your message/ brand seen

Get new business, up/cross-sell, build loyalty and reduce churn. Unlike SEO and PPC, marketing builds your brand, informs and engages. Not just for prospects but existing customers too.

Marketing services

SEO & PPC advertising

Cost-effectiveness is key, targeting the secret

Search engines are fiercely competitive; keep ahead of the competition without costs spiraling.

SEO

PPC advertising

Strategy & optimisation

Traffic doesn't get you profit, customers do

Why waste time and money attracting visitors that don't become customers? Don't concentrate on more visitors, focus on better visitors and improving your website's effectiveness at selling.

Strategy & optimisation