- Targeting your audience - Who is in your target market, what are they looking for, when and where? It's knowing the answers and targeting your marketing, SEO, PPC and website accordingly that gets results.
Marketing
email marketing is consistently the most cost-effective, flexible and powerful way to generate more business
Impressive ROI
Use imapt to handle your campaigns — sending an email costs just ½p.
To grab inbox-attention takes strong messages, optimally presented.
Generic email templates don't have copy and visuals working in harmony.
Avoiding spam filters and getting a response takes careful wording.
Our professionally designed and written emails get results.
Reaching 1,000 people with imapt costs just £5. Direct mail is 100x more expensive and magazine/ radio/ TV ads require significant budgets. Now think about PPC advertising… how many of your ads have a Cost-Per-Click of just ½p?
emails aren’t just cheaper
email marketing is more effective and flexible too
Successful email marketing goes well beyond one-off blasts to mailing lists full of poor-quality leads or sending out newsletters that are thinly-veiled sales pitches.
email marketing from imapt delivers:
- More sales – informing, engaging and evoking a response from recipients.
- Even more sales – the vast majority of purchase decisions aren’t made from just one exposure to a single marketing message.
- Yet more sales – seriously. It can take more than a dozen times to get the message across before you land a sale.
- Relationship building – regular communication builds vital brand awareness, trust and credibility.
- Brand consistency – do all your communications project a consistent, professional image?
- Customer care – keep in touch with your current/ past customers to build loyalty and increase renewals/ referrals.
- Up/cross-selling – It’s hard selling to a cold prospect. So how are you encouraging current customers to make further purchases?
- Responsiveness – unlike traditional ads, with email you can quickly create and send messages.
- Automation – for immediate response, cost-effectiveness and huge time savings, emails can be automatically sent when certain conditions are met.
- Flexibility – send anything from a sleek thank-you email to a full brochure, to prospects or existing customers.
- Targeting – it’s easy, quick and costs little to target different segments with tailored messages.
email marketing can do all that? Yes, and more. Don’t underestimate how powerful it is just because it’s cheap or by thinking it’s only about spamming prospects. We will show you how to use email effectively to generate more business.
Imapt email marketing
Shouldn't you be able to see how your website's performing?
With imapt you get much more than generic email templates, much more than just a platform to send emails. You get everything you need for great results. From developing the right strategy to creating professionally designed and written emails, from extraordinary value for money to total visibility.
