PPC ad management

Get cost-effective PPC ads

The success of a PPC ad isn’t measured in hits

The ROI of your PPC ad campaigns isn’t determined by the Click-Through Rate (CTR), impressions or even traffic. It’s all about how much new business they generate. The principles of PPC ads are no different to SEO:

1. Target the right search terms to attract new customer
2. Don’t forget conversion – use an integrated strategy

For the biggest return on your PPC investment you need targeted campaigns focused on delivering customers not just traffic. Your website does the selling, it can’t be ignored. That means integrating optimised landing pages that turn visitors into customers.

How we manage PPC campaigns

We deliver the complete package of skills, experience and software

1. The right resources

   Successful PPC ad campaigns take complex analysis to identify opportunities/ weaknesses and formulate a winning strategy. With imapt you get powerful analytics software and the services of a highly-qualified and experienced business analyst.

2. Research and analysis

   Finding the very best search terms to attract customers and out-perform your competitors. This is absolutely crucial and takes analytical skills that go far beyond simply considering estimated traffic volume and cost-per-click.

3. Killer ad copy

   In less than 100 words the text of your PPC ad must grab attention, be highly relevant and informative, target the right audience and get them to click through. Our professional copywriting based on solid analysis creates killer ad copy.

4. Conversion rate optimisation

   PPC ads attract visitors but it’s your website that engages and converts them to customers. You want more business not traffic. We integrate search-term targeting and ad copy with optimised landing pages.

5. Budget strategy

   For maximum ROI we reduce ‘wasted clicks’ on unprofitable ads, reduce overall competition (higher Cost-Per-Click) and balance spend across all campaigns. Analytical skills and experience are crucial in making sense of the numbers.

6. Ongoing optimisation

   Search engines are a rapidly changing environment. Long-term results come from keeping-up with your competitors and changing search behaviour. We actively analyse, refine and manage PPC campaigns for continued optimal performance.