Effective websites
Web design and copywriting working together
Web designers all too often focus on graphics, neglecting the vital role of business smarts and quality content.
An under-performing website needs more than a lick of paint.
Copywriting is your website's fuel, web design the engine
What is the purpose of web design?
Web design isn't art; it should have purpose - to get you more customers
Web design is the engine that delivers your content and takes visitors where they want to go. Quality content is the fuel. Based on understanding your business, customers and market, copy drives people onto and through your site, leading them to a response. You need the right engine with the right fuel.
Ever run out of fuel or put petrol in a diesel engine? You get nowhere. At imapt we never limit the effectiveness of your site by building the engine and forgetting the fuel.
You get more impact when words and imagery are working together.
Graphics support strong copy not the other way round.
It's content that determines what pages your website needs.
Visitors and Google love fresh content. WordPress-based sites make it easy.
imapt-designed websites are built on business insights to maximise the effectiveness of their most powerful asset... quality content.
Web design
More than just web design and copywriting...
Designing an effective website to grow your business and increase profits also takes all our skills and experience in business analysis, sales and marketing.
Copywriting
Fuel your site with professionally-written copy
Web copy attracts, engages, informs and sells. High-quality optimised content is your online sales pitch, your brand and what search engines love.
Offsite
Give your audience/ search engines what they want
Web design and copywriting are vital in attracting and converting visitors:
