- Missing the mark - Effective copywriting targets potential customers; engaging, guiding, informing, overcoming doubt, building trust... it's not what you want to say, it's what people want to hear.
Online copywriting
For websites and marketing
Effective copy is written to engage, inform and evoke a response. Copy is what does the selling on websites and creates effective marketing messages:
- High-quality web copy that sells
- Better-performing/ targeted SEO
- Marketing emails/ newsletters
- Ad copy/ press releases/ articles
Copywriting - rocket fuel for websites and marketing
I can write. Why get a professional copywriter?
Why get a professional to do anything? If your house kept flooding despite you having ‘fixed’ the pipes numerous times, you’d call a plumber in wouldn’t you? So what do you do if your website's leaking money...
The most crucial aspect in all copywriting is working out what people want/ need to hear. It's not about you and what you want to say. Not what you wanted to hear? No, but it's what you needed to hear.
Consider this... most website owners know that blogs are an effective way of attracting more visitors, increasing sales and improving SEO. Successful blogs aren't built on bland corporate waffle — they provide quality content that engages people and provides value (answers questions, informs, entertains...). Shouldn't your website be doing that?
But wait! You’re a professional organisation; you want to project that professionalism. And you should. But being professional doesn't mean being ineffective, turning people off or forgetting to sell. If your website’s under-performing, whose opinion of your copy matters – yours, or that of all the potential customers you lost?
Web design
Content optimisation for effective web design
Potential customers only visit your website looking for content. This is what defines the optimal architecture, layout and navigation. A design based on optimised content improves engagement, usability, SEO and response rates.
Strategy
Maximise the performance of your website/ marketing
Copywriting creates the messages that fuel marketing campaigns and build brands. The right strategy integrates your web copy with marketing, SEO and PPC efforts; leading to targeted landing pages, sales funnels and calls-to-action.
SEO copywriting
Stop chasing traffic and start targeting customers
Content is what people search for. The key is delivering higher search engine positions without reducing your web copy's effectiveness at selling to real people. Don't chase traffic — SEO copywriting gets you more customers not just visitors.
