- Your website is no different to your business - It makes no money if it gets no one through the door or can't sell once it does. Not analysing/ optimizing performance means not seeing where more profit can be made.
Web design
For websites that sell
For launching new sites or increasing the performance of your existing site:
- Web design based on experience in sales, marketing and analysis
- Copywriting/ content optimisation integral to our design process
- Focus on delivering bottom-line results, not pretty graphics
- An integrated approach with SEO, PPC ads and marketing in mind
At imapt we design websites for business results, not as art projects
Business experience
Understanding your business and customers
Your website has to work hard to attract visitors and convert them into customers. It must do this while building your brand/ credibility and out-performing your competitors. That takes more than design skills; it takes real-world experience in business, marketing and sales.
We build sleek business websites designed to sell.
Your website should be engaging and lead visitors to a response.
We get you results through visuals and text designed to work together.
We create websites with powerful, yet easy-to-manage functionality.
You're in control
Your website is a vital asset, you should own it...
Many web designers will lock you into ongoing 'maintenance' packages, control your hosting or deliver complex sites. Making changes means waiting, paying extra and the risk of the designer vanishing. We think differently. We make easy-to-update websites where you're in control.
Quality content
The most crucial and yet most overlooked asset
People search the web for quality content — your website must deliver it. Web design is the process of maximising content's potential - making it easy to find, digest and engage with by creating the right layout/ user interface/ functionality and the aesthetics to support it.
Integrated approach
Effective websites are part of an overall strategy
SEO, PPC ads and marketing... all need to work in harmony with your website. Visitors aren't enough, you want customers. That takes targeted landing pages, sales funnels, optimised content, brand consistency and more. It takes offsite and onsite efforts working in harmony.
Get clarity: Total visibility, valuable insights
Shouldn't you be able to see how your website's performing?
We think so. Understanding how your website is performing lets you make informed decisions, get insights into your audience and make improvements to increase profits.
But getting a clear picture can be frustrating. Summary data (monthly visitor numbers, average bounce rates...) are easy-to-read but don't explain what's really happening, while detailed figures take time and analytical skills to glean clues. We're about delivering results so, to give you clear answers, we've developed insight analytics.
