Website Performance Guide

The fundamentals

High bounce rates
You're attracting the wrong visitors or they can't find what they want/ don't like what they see.
Disappointing profits
The most important of all. You know the internet's incredible potential, but you're not unleashing it.
Low response rates
The overwhelming majority of visitors aren't getting in touch, signing up or buying a thing.
Search Engine Obsession
No matter the SEO trick you try, it's getting you nowhere in the SERPs.
High spend on ads
You're spending an ever-increasing fortune on Google PPC ads or directories.

Missing the mark
Effective copywriting targets potential customers; engaging, guiding, informing, overcoming doubt, building trust... it's not what you want to say, it's what people want to hear.

Targeting your audience
Who is in your target market, what are they looking for, when and where? It's knowing the answers and targeting your marketing, SEO, PPC and website accordingly that gets results.

High spend on ads
You're spending an ever-increasing fortune on Google PPC ads or directories.

Who do you think you're fooling?
Google uses hundreds of 'signals' to rank websites, increasingly based on user data (bounce rates, time on site etc.) with each update closing more of the few remaining loopholes.
Search Engine Obsession
No matter the SEO trick you try, it's getting you nowhere in the SERPs.

Disappointing profits
The most important of all. You know the internet's incredible potential, but you're not unleashing it.
Low response rates
The overwhelming majority of visitors aren't getting in touch, signing up or buying a thing.

Your website is no different to your business
It makes no money if it gets no one through the door or can't sell once it does. Not analysing/ optimizing performance means not seeing where more profit can be made.
Bimbo websites
Good-looking website, but disappointing results? Don't concentrate on looks at the expense of depth and quality of content that visitors are really looking for to meet their needs.
High bounce rates
You're attracting the wrong visitors or they can't find what they want/ don't like what they see.
Beware artists
Graphics come last. Understanding your business, what your audience are looking for... that determines the content, which is the driving force behind an effective website, SEO and marketing.